NEOSYNERGY INTRODUCES AUTO INDUSTRY FIRST: REAL-TIME INTERNET SOLUTION TO HELP CAR DEALERS SELL NEW CARS TO CONSUMERS

Breakthrough possible through new partnership with AOL Autos and merger with MotorAlley.com

BLOOMFIELD HILLS, Mich., Nov. 14, 2007 – With competition increasing in the automotive market, auto dealers face the challenge of how to advertise and sell efficiently. NeoSynergy, Inc. today introduced an Internet-based solution that empowers both dealers and consumers to make the process more efficient than ever.

NeoSynergy’s new software application, Best Deals, was made possible through the combination of a partnership with AOL Autos (http://autos.aol.com) and NeoSynergy’s merger with MotorAlley.com. Best Deals enables automotive dealers to advertise their best deals and special pricing on products via the Web. This new approach allows them to enhance their current advertising and sales strategies with the real-time capability to adjust pricing and optimize their advertising messages based on market conditions.

"The primary means for driving dealer traffic has been through traditional print advertising,” said NeoSynergy CEO and President David Wassmann. "Best Deals provides them with a new avenue for cost-effectively publishing their advertised specials in real-time. They have more control."

Best Deals, which premiered this month on AOL Autos, comes at an ideal time, considering a recent Capgemini study on global automobile purchasing trends indicates 80 percent of vehicle buyers research new car and truck purchases via the Internet.

This new channel is available at a fraction of the cost of traditional print advertising and allows dealers and their advertising agencies to modify pricing on a real-time basis, even after prices have been published. NeoSynergy is offering its Best Deals product to automotive dealers across the country starting this month.

With the introduction of NeoSynergy’s Buy Direct product this spring, consumers nationwide will be able to handle all aspects of a new vehicle sale with the dealer via the Internet – something not possible until now. This includes selecting a financing method, applying for a lease or loan, and making arrangements for the vehicle to be delivered or setting an appointment to complete paperwork and drive the new vehicle home.

According to the Capgemini study, 20 percent of consumers are now likely to buy a vehicle over the Internet, up from two percent in 2001. The firm attributes this significant increase to people becoming more comfortable with buying expensive goods over the Web, including computers, televisions and home appliances.

"NeoSynergy’s Buy Direct application is exactly what consumers say they want – a convenient means to shop for the best deals available, without having to drive around town or the state to find them,” said Lance Tebay, NeoSynergy Executive Vice President and Chief Operating Officer. "The dealers’ best prices come to them via Best Deals and they can initiate the transaction, using Buy Direct, at their leisure."

The first 100 dealers that sign up for Best Deals also have the opportunity to convert to NeoSynergy’s fully integrated end-to-end DARWIN XE Dealer Management System (DMS) and virtually eliminate their monthly recurring software charges. Unlike many legacy DMS platforms now in place, DARWIN XE is designed to handle real-time inventory and transaction data. If a dealer chooses to keep its current DMS platform, the Best Deals application will work with their existing system, but Wassmann expects a number of dealers to accept the DARWIN XE offer.

"Our suite of Internet-based products enables dealers to sell more vehicles faster with less work and overhead costs,” said George Stellweg, NeoSynergy Vice President of Sales and Business Development. "The savings from reduced costs can be passed on to the consumer. In this challenging market, that is a competitive advantage that can separate outstanding dealers from the rest."

Dealers interested in learning more about Best Deals, Buy Direct and DARWIN XE can call NeoSynergy toll-free at 866-972-5372.

About NeoSynergy, Inc.

NeoSynergy, Inc. (http://www.neosynergy.net), based in Bloomfield Hills, Mich., is a provider of Web-based enterprise automotive retail management and eCommerce software and services to the automotive industry. NeoSynergy's suite of products – Best Deals, Buy Direct and DARWIN XE – enable manufacturers, service providers, dealers and consumers to be linked in real time via the Internet to seamlessly conduct vehicle, parts and service transactions. NeoSynergy's products allow manufacturers and dealers of all sizes to improve operational efficiency, generate revenue and consolidate accounting across multiple locations, franchises and system services.

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