NeoSynergy Further Extends Dealers' Advertised Pricing and Inventory

Best Deals Impressions Increased 120 Percent from June to August, Additional Widgets and Search Technologies to be Introduced Throughout 2008

BLOOMFIELD HILLS, Mich., Sept. 2, 2008 –NeoSynergy, a Web-based automotive software firm is introducing additional technologies to broadcast automotive dealers’ new-vehicle pricing and inventory, called Best Deals, to aggregator sites such as Google Base and Oodle. The firm will also begin pushing advertising and inventory to other automotive portals through gadgets and widgets later this summer. The extension of their network further establishes NeoSynergy’s suite of tools as the premier solution for dealers to sell more cars while spending less money.

“The Internet marketplace has radically changed in just the last few years,” says NeoSynergy CEO and President David Wassmann. “Older online sales companies have spent millions of dollars in marketing to pull readers to their sites. As the technology has evolved, we recognized that it is much more successful, and cost effective, to push content to Websites consumers are already using to find information, such as Google, Oodle, AOL or other shopping destinations.”

"...it is an important part of our comprehensive strategy that has resulted in a jump of 120 percent in impressions just this summer."

NeoSynergy recently launched a Best Deals landing site (http://bestdeals.neosynergy.net) as a destination for content displayed on current and future aggregator sites. In less than one month this network-building approach increased traffic to dealer inventory by 12 percent.

“This site is another great tool we provide the dealer to promote and sell his inventory and specials, and provides a platform for further network expansion,” says Wassmann. “And it is an important part of our comprehensive strategy that has resulted in a jump of 120 percent in impressions just this summer.”

For consumers, Best Deals offers unique information that reflects the actual purchase or lease price – not just the published invoice and MSRP information. Best Deals allows dealers and their advertising agencies to modify pricing on a real-time basis – even after prices have been published – and reflects industry trends: 80 percent of consumers research new vehicle purchase online and 59 percent of automotive dealers report they are planning to increase spending on online marketing. New inventory-publishing tools in the Best Deals service have made the process of online advertising even easier for subscribers.

Best Deals content will also be distributed to gadgets and widgets on other auto portals later this fall, in addition to a standalone gadget that will be available for installation on any third party website.
Additionally this fall, Best Deals subscribers will also be able to take advantage of a pay-per-click feature and NeoSynergy’s new Best Deals Direct application, a revolutionary feature for the online automotive industry that allows consumers to place a deposit directly with the dealership online.

“Since the pay-per-click feature and Best Deals Direct application is nested within the Best Deals content, we’ll be adding powerful tools that drive traffic to dealer websites and promote dealer sales,” says Patty Cox, CMO.

According to Capgemini, 20 percent of consumers are now willing to consider completing their vehicle purchases online, up from two percent in 2001.

For more information about NeoSynergy’s visit www.neosynergy.net or call toll free 866.972.5372.

About NeoSynergy, Inc.

NeoSynergy, Inc. (http://www.neosynergy.net), based in Bloomfield Hills, Mich., is a provider of Web-based enterprise automotive retail management, advertising and e-commerce software and services to the automotive industry. NeoSynergy's suite of products – Best Deals, Best Deals Direct and Darwin XE – enable manufacturers, service providers, dealers and consumers to be linked in real time via the Internet to seamlessly conduct vehicle, parts and service transactions. NeoSynergy's products allow dealers of all sizes to improve operational efficiency, generate revenue and consolidate accounting across multiple locations, franchises and system services.

Google, Google Maps, iGoogle, and Google Toolbar are trademarks of Google Inc.
AOL Autos is a trademark of AOL LLC.
# # #