NeoSynergy Receives an Investment From Lithia Motors to Accelerate Bringing Darwin Business Suite to Auto Dealers Worldwide; Lithia Takes a Seat On the NeoSynergy Board of Directors

WELLINGTON, Fla., Aug. 3 /PRNewswire/ -- NeoSynergy LLC, an enterprise automotive retail software development and service company announced today that Lithia Motors, Inc. (NYSE: LAD), the country's eighth-largest automotive dealership group, has made an investment in NeoSynergy and has a seat on its Board of Directors.

NeoSynergy is a dynamic company currently delivering to the automotive retail marketplace a process-oriented and data-centric Software as a Service (SaaS). NeoSynergy achieves this through its evolutionary web-powered Darwin Business Suite, which encompasses dealer management services with intrinsic customer relationship management and eCommerce capabilities.

Sid DeBoer, Lithia's Chief Executive Officer, commented, "We look forward to helping NeoSynergy in developing and executing a web-based DMS system that enhances the ability to sell vehicles on the Internet."

Charles Shamblee III, the Chief Executive of Wellington, FL-based NeoSynergy, said, "It is very exciting when an automotive industry leader of the stature of Lithia Motors acknowledges the viability and comprehensiveness of our revolutionary enterprise automotive retail software service and invests in and joins the NeoSynergy team."

"Lithia Motors' knowledge and business acumen on the Board will be of immense value to the NeoSynergy team and will strengthen our ability to focus on the worldwide rollout of our enterprise automotive retail Software as a Service," concluded Mr. Shamblee.

About Lithia

Lithia Motors, Inc. is a Fortune 700 and Russell 2000 Company with 97 stores located in 38 markets in 13 states, selling 25 brands of new vehicles and over the Internet at "Lithia.com-America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 103,333 new and used vehicles and had $2.9 billion in total revenue in 2005.

About NeoSynergy

NeoSynergy LLC (http://www.neosynergy.net) is a provider of web-based enterprise automotive retail management and eCommerce software and services to the automotive industry. NeoSynergy's Darwin Business Suite enables manufacturers, service providers, dealers and consumers to be linked in real-time via the Internet to seamlessly conduct vehicles, parts and service transactions. NeoSynergy's products allow manufacturers and dealers of all sizes to improve operational efficiency, generate revenue and consolidate accounting across multiple locations, franchises and system services.