NEOSYNERGY INTRODUCES NEW WEB-BASED TOOLS TO EXTEND BEST DEALS CONTENT TO ONLINE SEARCH AUDIENCES

Dealers' actual vehicle price information now available to billions of online shoppers with new Best Deals search-enabled toolset

BLOOMFIELD HILLS, Mich., April 21, 2008 – NeoSynergy, a Web-based automotive software firm, announced today the company has introduced a variety of tools to make the company’s revolutionary Best Deals vehicle-pricing content more accessible. As such, dealers who subscribe to Best Deals can market their actual vehicle pricing to more than 6 billion monthly visitors through the new tools based on Google services, in addition to the existing AOL Autos online visitors.

“This is an exciting next step in our strategy to connect dealers with the preeminent destinations on the Internet,” says NeoSynergy CEO and President David Wassmann. “NeoSynergy is leveraging the consumer’s use of search on the Web to provide dealers an avenue for cost-effectively publishing their actual vehicle prices on the most-visited search engine online. There simply is no other marketing service that can offer dealers this combined value.”

In addition to being a fraction of the cost of traditional print advertising, Best Deals also allows dealers and their advertising agencies to modify pricing on a real-time basis, even after prices have been published. Best Deals also aligns with industry trends: 80 percent of consumers research new vehicle purchase online and 59 percent of automotive dealers report they are planning to increase spending on online marketing. For consumers, Best Deals offers unique information that reflects the actual purchase or lease price – not just the published invoice and MSRP information.

Beginning May 1, subscribing dealers’ information will be displayed online, and in several popular Google offerings:

- Free Listings: The Best Deals service will automatically create free Web listings for subscribing dealers. These free listings will appear when shoppers search for vehicles by area (such as “Volvo dealer in Birmingham, Mich.”), and contain the dealer’s contact and location information, as well as a link to that dealer’s Best Deals offers.

- NeoSynergy Best Deals Google Mapplet: This map application allows Google Maps™ users to search for vehicles by make, model, location, and purchase type (such as Volvo XC70 within 100 miles of Birmingham, Mich.). Matching vehicles in the Best Deals search results will then be displayed on Google Maps™.

- NeoSynergy Best Deals Google Gadget and Google Toolbar™ Button: Users of iGoogle™, a personalized home page on Google, can utilize the NeoSynergy Best Deals Google Gadget to add the vehicle search function to their home page. Similarly, online shoppers can use the Google Toolbar to add the Best Deals search button to their Internet browser, such as Internet Explorer of Mozilla Firefox, with Best Deals matching their vehicle preferences displayed as a pop up screen. With either tool, users can access actual vehicle pricing, with dealer contact information, at the click of a mouse.

- NeoSynergy Best Deals Google Desktop Gadget: Users of Google’s desktop utility can also use a Best Deals gadget right from their desktop in the same way they would from iGoogle.

Importantly, the enhanced distribution of Best Deals content will be available to subscribers at no additional cost.

“By using existing Google technologies, we are able to dramatically increase the value of Best Deals for our subscribers,” says Wassmann. “This is the benefit of utilizing a ‘Software as a Service’ solution. We are able to introduce new features and enhancements without requiring our customers to download updates, or invest in new software packages.”

This summer, Best Deals subscribers will also be able to take advantage of NeoSynergy’s new Buy Direct application. With Buy Direct, consumers nationwide will be able to handle all aspects of a new vehicle sale with the dealer via the Internet – something not possible until now. This includes selecting a financing method, applying for a lease or loan, and making arrangements for the vehicle to be delivered or setting an appointment to complete paperwork and drive the new vehicle home.

According to the Capgemini study, 20 percent of consumers are now willing to consider completing their vehicle purchases online, up from two percent in 2001. The firm attributes this significant increase to people becoming more comfortable with buying expensive goods over the Web, including computers, televisions and home appliances.

“NeoSynergy’s Buy Direct application is exactly what consumers say they want – a convenient means to shop for the best deals available, without having to drive around town or the state to find them,” said Wassmann. “The dealers’ best prices come to them via Best Deals and they can initiate the transaction, using Buy Direct, at their leisure.”

For more information about NeoSynergy’s products that help dealers sell more cars for less money, visit www.neosynergy.net or call toll free 866.972.5372.

About NeoSynergy, Inc.

NeoSynergy, Inc. (http://www.neosynergy.net), based in Bloomfield Hills, Mich., is a provider of Web-based enterprise automotive retail management, advertising and e-commerce software and services to the automotive industry. NeoSynergy's suite of products – Best Deals, Buy Direct and Darwin XE – enable manufacturers, service providers, dealers and consumers to be linked in real time via the Internet to seamlessly conduct vehicle, parts and service transactions. NeoSynergy's products allow dealers of all sizes to improve operational efficiency, generate revenue and consolidate accounting across multiple locations, franchises and system services.

Google, Google Maps, iGoogle,and Google Toolbar are trademarks of Google Inc.
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