MOTORALLEY.COM LAUNCHES BD: BEST DEALS 1.0 - Website Makes It Easy to Search for Best Car Prices on the Internet

BLOOMFIELD HILLS, Mich. (February 20, 2006) – MotorAlley, LLC has today announced the launch of MotorAlley BD: Best Deals 1.0 Search Engine, the first ever web tool designed to find the lowest advertised new car prices across the country.

Best Deals 1.0, which is considerably more targeted than other well-known and larger search engines, was designed to search beyond web-only deals. By targeting printed newspaper classifieds and other listings, Best Deals 1.0 offers the most aggressive pricing and specials not available through traditional search engines including Google, Yahoo and MSN.

“People shopping for cars online have always been able to find good deals, but never the absolute best deals,” said MotorAlley CEO David Wassmann. “The best deals were always hidden in the fine print of the classifieds or buried in a link that no one can ever find. Or they couldn’t cross shop across Metro areas. Best Deals 1.0 will unearth those hidden gems and deliver them to your browser in a few simple keystrokes.”

“We wanted to make this easier to use then Google or Yahoo,” added Wassmann. “If it is as easy to use as what Internet consumers are already accustomed to, then the payoff comes in receiving the best deals.”

Taking it a step further, with dealer involvement growing, consumers are able to use the information they find to get an even better offer from one of the thousands of participating internet dealers.

Consumers can shop by specific target or by viewing the entire matrix. By viewing the entire Best Deals 1.0 matrix, shoppers can see how many of each make is available in which market…all in one tableau.

An additional benefit of using Best Deals 1.0 is the information provided to help the consumer find the Best Dealer. Best Deals includes the basics (location, maps, contact information, brands sold) and when available, special awards and certifications the dealers have earned. For example, a consumer can find out which dealer in their area has won highest customer satisfaction awards.

Based in Bloomfield Hills, MotorAlley was started by David Wassmann, a lifelong car guy who has been in the automotive marketing business for more than 20 years. Additionally, the founding team includes experience from such well-known automotive internet businesses, including DealerNet (the first auto website), MSN Carpoint, StoneAge (which became Car.com) and Reynolds & Reynolds.

“We built MotorAlley to help people figure out the right car, at the right price from the right dealer,” said Wassmann. “That’s why we made it easier for a consumer to learn about cars and trucks, request pricing on several competitive vehicles, and find the right dealer without wasting hours and days driving from dealer to dealer.”

ABOUT MOTORALLEY, LLC: The MotorAlley website offers consumers the ability to receive actual price quotes from partnered dealers in their area, research car prices, specifications and reviews, obtain financing for their new car purchase, review and find new car dealers/sales people and participate in forums with other buyers. MotorAlley has developed relationships with new car dealers and OEM's that allow it to send pricing requests directly to preferred dealers. The next generation will allow for direct integration into the auto dealers DMS system, allowing you the consumer to find the vehicle they want, make an offer and complete 95% of the paperwork online. MotorAlley, LLC is located in Bloomfield Hills, Michigan and can be reached through the website at www.motoralley.com, through email at david.wassman@motoralley.com or call (248) 232-7979.