NEOSYNERGY SIGNS 100TH AUTO DEALER IN FIRST MONTH OF LAUNCH

Software provider also introduces strategic partnerships and plans for 2008 NADA Convention.

BLOOMFIELD HILLS, Mich., Jan 30, 2008 – Automotive retail software and services provider NeoSynergy, Inc. today announced that it has signed the 100th dealer to use the firm’s Best Deals Web-based advertising application – only one month after the software became available.

The unique technology enables dealers to advertise their best deals and special pricing on new vehicles via the Web on AOL Autos (http://autos.aol.com).  Dealers can adjust pricing and advertising in real-time to capitalize on changing market conditions, while car buyers can find new car and truck deals online at their convenience.

“Car dealers love Best Deals because it fills an unmet need,” said NeoSynergy CEO and President David Wassmann.  “Best Deals is the easiest and most cost- effective way for them to promote their sales specials with millions of online shoppers in real time.  Within minutes, they can position and advertise their new car specials locally, regionally and nationally.”   

NeoSynergy also announced it has entered into strategic partnerships with several firms to effectively deploy the eCommerce and dealer management applications in dealerships and facilitate communications with consumers.

Minneapolis-based Outsell LLC is providing NeoSynergy with live Internet chat services that enable a consumer to ask questions and secure additional information on new Buy Direct offers after hours, when many people shop online.  Available this spring, NeoSynergy’s Buy Direct application will enable consumers to place a down payment and/or manage the vehicle transaction online with the dealer.
In addition, PEQ Consulting Inc. of Miamisburg, Ohio, is responsible for installation, training and helpdesk support for Darwin XE, the firm’s Web-based dealer management system.  Contingent Network Services of Cincinnati, Ohio, is responsible for optional hardware installation and field engineering support.

“NeoSynergy engaged these strategic partners for scalability purposes, enabling us to meet consumer demand and ramp up as quickly as possible,” said NeoSynergy Executive Vice President and Chief Operating Officer Lance Tebay.

NeoSynergy is promoting Best Deals, as well as Buy Direct and Darwin XE, at the 2008 National Automotive Dealers Association (NADA) Convention in San Francisco next month.  Dealers that sign up for Best Deals at the event will receive the application free for 30 days.  In fact, they will be able to upload inventory specials at the NeoSynergy exhibit area (2009W).

“We expect strong interest in Best Deals among visitors at the convention,” said NeoSynergy Chief Marketing Officer Patty Cox.  “Dealers know that 80 percent of car buyers research vehicles online and Best Deals allows them to tap into the existing demand for online new vehicle pricing information.”
Dealers interested in learning more about Best Deals can call NeoSynergy toll-free at 866-972-5372. 

About NeoSynergy, Inc.

NeoSynergy, Inc. (http://www.neosynergy.net), based in Bloomfield Hills, Mich., is a provider of Web-based enterprise automotive retail management, advertising and eCommerce software and services to the automotive industry. NeoSynergy's suite of products – Best Deals, Buy Direct and the DARWIN XE dealer management system – enable manufacturers, service providers, dealers and consumers to be linked in real time via the Internet to seamlessly conduct vehicle, parts and service transactions. NeoSynergy's products allow manufacturers and dealers of all sizes to improve operational efficiency, generate revenue and consolidate accounting across multiple locations, franchises and system services.

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