New Joint Venture Delivers True eCommerce to Car Sales

DETROIT, Jan. 16 /PRNewswire/ -- NeoSynergy, LLC and MotorAlley, LLC announced today a joint venture to enable consumers to save time and money by using the Internet to buy direct from car dealers. Unlike current buying services, the joint venture connects consumers directly to the eCommerce- enabled dealer to reduce marketing costs, overhead and hassle. The joint venture combines NeoSynergy's auto manufacturer-to-dealership (B2B) web-based enterprise business system with MotorAlley's powerful automotive dealer-to- consumer (B2C) web portal to create a holistic online vehicle-buying and service system.

What is revolutionary? Consumers communicate directly via the Internet with the dealer's business management system-all the online transactions take place in real-time. Consumers find the `Best Deals' via MotorAlley and then register to 'Buy Direct', select a financing method, apply for a lease or loan, make a credit card down-payment to hold the vehicle, and arrange with the dealership to have it delivered or a time to go into the dealership to sign the paperwork and drive their new vehicle home. Savings from reduced marketing costs and overhead are passed on to the consumer.

NeoSynergy's enterprise software service comprises two parts: First, Darwin eXchange's web browser interface powers MotorAlley.com's Buy Direct pages and is the 'door' to the dealer's virtual vehicle sales and service departments. Second, Darwin eXtended Enterprise's functioning dealership- customer management system serves as the engine for managing the virtual and/or physical dealerships. These two services work together in real-time creating an enterprise B2B2C application. As a consumer shops and buys a vehicle via MotorAlley, the dealer sees the results immediately in Darwin eXtended Enterprise. NeoSynergy's factory communications has completed the real-time supply side information link with vehicle manufacturers and third party service providers to support dealer and consumer online buying processes.

Consumers, in effect, build the dealership's customer relationship management (CRM) because they create their own customer record in Darwin eXtended Enterprise as they register to purchase on the MotorAlley website. The joint venture brings the consumer, dealer and factory into immediate Internet communication.

Charles Shamblee, Chief Executive Officer of Wellington, FL-based NeoSynergy, said, "NeoSynergy has the software-servicing engine that will allow the consumers, dealers and the manufacturers to communicate and transact business over the Internet in real-time. Until now these capabilities were not possible, because of constraints by legacy technology that prevented real-time connectivity."

David Wassmann, President and Founder of Detroit-based MotorAlley, said, "Car shoppers are dissatisfied with the negotiation and purchase process; they want to negotiate and finance their vehicle purchase online. MotorAlley and NeoSynergy provide a true end to end solution, allowing consumers to find the Best Vehicle, Deal and Transaction in one seamless experience. Consumers and Dealers will save time and money and eliminate hassle in the process. The winners will be smart consumers and forward thinking dealers."

About NeoSynergy

NeoSynergy, LLC (http://www.neosynergy.net) is a provider of web-based enterprise automotive retail management and eCommerce software and services to the automotive industry. NeoSynergy's Darwin Business Suite enables manufacturers, service providers, dealers and consumers to be linked in real- time via the Internet to seamlessly conduct vehicles, parts and service transactions. NeoSynergy's products allow manufacturers and dealers of all sizes to improve operational efficiency, generate revenue and consolidate accounting across multiple locations, franchises and system services.

About MotorAlley

MotorAlley, LLC (http://www.motoralley.com) is the only new vehicle shopping website that aggregates and summarizes new vehicle reviews and the lowest dealer advertised new vehicle specials. The majority of the deals aggregated appear on search engines only if the search engine indexes MotorAlley's content (e.g. Google, Yahoo, and MSN). Consumers can then request that one of our 10,000+ participating car dealers meet or beat the "Best Deal" they've found. Consumers are able to cross shop dealer specials across the country to find the best deals, potentially saving a consumer thousands of dollars.