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David Wassmann - President, Chief Executive Officer

David has over 20 years of experience in a variety of leadership positions in Automotive Software, Advertising, Marketing and Product Development.

Most recently he was founder and CEO of MotorAlley, LLC, a new car shopping site and new car lead trading technology company. He was Chief Marketing Officer of StoneAge, Inc (dba www.car.com) until 2004 when the company was acquired by Autobytel, Inc. (www.autobytel.com). David is a graduate of Yale University with a B.A. in Political Science.

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Lance Tebay - Executive Vice President, Chief Operating Officer

Lance is a Sales and Marketing / Operations Executive with fifteen years of automotive and general management experience. Most recently Tebay was a vice president with Reynolds and Reynolds.

After receiving his BA from the University of Cincinnati he joined Reynolds and Reynolds and held a variety of positions ranging from sales, marketing, business development and operations.

Lance Tebay resides in Milford, MI with his wife and four sons.

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Patty Cox - Chief Marketing Officer

Cox joined the NeoSynergy executive team in February 2008. She has 20 years of automotive experience and specializes in online business-to-consumer and business-to-business marketing.

She most recently served as Senior Vice President and Director of Interactive Media for Weber Shandwick in Birmingham, Mich. At Leo Burnett, in Troy, Mich., Cox led the agency team responsible for Cadillac's Web-based marketing, including www.cadillac.com, customer relationship management and dealer programs. She also developed Ford dealer online portals as General Manager of coolfire.interactive, located in Royal Oak, Mich.

Cox received her bachelor's degree from Oakland University and advanced degrees from Wayne State University, including a law degree with a focus on cyberlaw and intellectual property.

Bill Decker - Vice President, Strategic Accounts

Bill has nearly 30 years of experience working in the Automotive industry overseeing the sales, development and support of DMS systems to dealers all over the United States and Canada.

He most recently managed the Sales and Strategic Accounts teams for Networkcar, a Telematics provider, during which sales and revenue doubled year over year for his 4 year tenure. Bill also helped to manage the Enterprise and OEM Group at Reynolds and Reynolds and was responsible for 100% ERA (DMS) penetrations with all 239 Toyota and 30 Lexus dealers in Canada.

From 1980 to 2000 Bill held several management positions within the largest private Toyota distributor (Southeast Toyota) where the majority of his time was focused on overseeing the planning, development, sales and customer service for a proprietary DMS solution which supported all dealership activity and OEM integrations for the SET dealer network. In 1998 Bill managed the startup and deployment of the SET's Business Development Automotive Group.

Allan Green - Vice President, Product Development

Allan has over 27 years of experience in developing and marketing Dealer Management Systems for the Automotive Retail market. He founded Auto-Mate in 1984 in South Africa, and developed its core application that was installed in over 900 automotive dealers in South Africa...more than 85% of the market.

Allan developed NeoSynergy's Dealer Management System, Darwin XE, his 5th such business system.

Tim Benford - Vice President, Professional Services

Tim has had a wide-ranging international career as a manager in logistics, information technology, enterprise software sales, and automotive industry retail business application product management and implementation.

Tim worked for several years as a systems engineer and project manager, sold metadata repository software for Viasoft and Wincap Software, and was recruited to join Reynolds & Reynolds as a product manager in the OEM factory integration systems division. Tim was recognized for his leadership and organizational skills and was promoted to Project Director and moved into the new Car Company Solutions Group and then dealership Campaign Management Services. Tim was finally recruited by NeoSynergy’s ex-Reynolds COO to start up and direct the Professional Services team.

Todd Ridley - Vice President, Creative Director

Todd has over 10 years of experience in the Automotive Industry as a marketing and creative executive. He served as the Creative Director of StoneAge where he led the re-branding and marketing efforts to Car.com, and later served as Creative Director of AutoBytel. There he led the efforts to establish cartv.com to enter the growing online video market.

Todd later co-founded MotorAlley.com where he most recently served as Creative Director.